Ahrefs vs. SEMrush vs. Moz: Which one is the Best SEO Tool?

All websites require traffic, whether you’re selling a thing (eCommerce), another person’s thing (affiliate marketing), or your time (consulting). Getting organic traffic is particularly significant to earning cash on the internet. SEO is substantial if you would like to get traffic.

However, intelligent search engine optimization covers a wide range of topics, including:

  • Keyword research.
  • Link building.
  • Competitor analysis.
  • Tracking organic rankings.
  • On-page SEO and content marketing.
  • And many more.

According to the statistics, over 61% of inbound marketers believe that website marketing is more important than social media. This is when the most effective SEO tools prove helpful. Ahrefs, SEMrush, and Moz are the clear leaders in this market segment. I sorted through and evaluated these SEO tools based on their features, pros, cons, and, inevitably, winners in each discipline.

Overview of Ahrefs vs. SEMrush vs. Moz. 

Ahrefs is a well-known search engine rank tools vendor, excelling at keyword research and rank tracking. They hold a reputation in the industry for intellectual web crawling speed, making them the second-most respected tool compared to Google.

This all-in-one SEO toolset solves a lot of functions, including:

  • Site audits
  • Competitor analysis
  • Keyword research
  • Content marketing
  • Rank tracking

Ahrefs provides listings of some of the most popular brands globally, like Facebook, LinkedIn, Uber, Netflix, and Adobe are just a few examples. You may also use Ahrefs to optimize your website and analyze it. Rivals, learn from the most-cited content in your niche and track your rankings. It also gives free learning materials and encourages you to get a rough understanding of SEO before engaging in it.

SEMRush provides a comprehensive workflow for internet marketing (SEO) experts. You can also optimize your website, benchmark your competitors, and keep track of your rankings.

Here are a some of SEMrush’s essential features:

  • Technical SEO audit
  • Semantic core collection
  • Position tracking
  • Ideas for gaining more organic traffic
  • Competitive intelligence
  • Backlinks audit and analytics

It offers digital marketing solutions to businesses, including SEO, content, competitive intelligence, advertising, and campaign management.

It has a healthy user base of over 4 million users,e including some of the top advertisers and fortune 500 companies. They are best known for their comprehensive SEO and online marketing tools, which help businesses of all sizes improve their website visibility, organic search traffic, and online revenue. SEMrush’s tools include:

-A comprehensive keyword research tool that helps you identify the right keywords for your business and track your competitors’ campaigns 

-An SEO audit tool that helps you identify areas of improvement on your website

-A backlink analysis tool that tells you how many links your competitors have and where they’re getting them from

-And much more!

Moz is the papular SEO tool on the market. It was founded in 2004 and covers end-to-end SEO solutions, including keyword management, crawling, and web page optimization. Moz is also known for its Moz Pro subscription service, which offers users access to several powerful tools for improving their website’s SEO.

Here are a few of Moz’s main key features:

  • Keyword tools
  • Rank tracking
  • Site crawl
  • On-Page optimization
  • Link research
  • Custom reports

Ahrefs vs. SEMrush vs. Moz: Which One is Best?

We can compare Ahrefs, SEMrush, and Moz in the following overview.

  • Keyword & Competitor Research
  • Technical SEO
  • Site & Link Explorer
  • Advertising & Research
  • Analytics & Reporting
  • Pricing Plans

1. Keyword and Competitor Research.

When you’re targeting to draw in traffic to your website, you must first focus on the right keywords. At least one keyword should be incorporated into the title of the page, the URL, the headings, and the main body of each webpage. Finding the keywords that will bring in the traffic to your website is like finding your target.

Ahrefs, SEMrush, and Moz are all excellent SEO tools, but Ahrefs is the most effective tool for keyword research, followed by SEMrush and Moz, and Ahrefs is the winner.


Ahrefs Keyword Explorer is an incredible tool for carrying out keyword research. It enables you to compare various metrics, generate new keyword ideas, calculate their traffic feasibility, and evaluate their domain ranking potential.

The tool runs on an expansive database with more than 7 billion keywords, and it gets updated consistently with new items. The data can be sorted based on 171 countries. It can even estimate keyword volume for Amazon, Baidu, Bing, YouTube, and Google.

As soon as you enter your keyword, you will get four sections:

  • Keyword Difficulty
  • Average monthly search volume
  • Clicks & PPC Data
  • Global search volume

Using the subcategories function, you can use the search volume function to determine keywords that have a good chance of being converted into traffic. You can also target keywords with their difficulty score and an estimate of the number of clicks on your page. To encrypt your data and prevent accidental exposure, you can easily encrypt and store your list of research keywords.

Perhaps Ahrefs stands out is the extra keyword research data it provides. You can watch the SERP Position History to view how the top five websites ranked for a term over the last six months.

You can also check out the top hundred(100) rankings of a target keyword to enter a directory’s competitive metrics on the individual domains, how many backlinks point to their website, their Domain Rating (DR), their Ahrefs Rank, and more. This SEO software is great for bloggers because keywords and competitor information are in one place. Despite the excellent guide on doing keyword research, see more on my blog to get an idea of how to select a niche.

Here are some features of the ‘Keyword Explorer tool:

  • You get thousands of keyword suggestions based on your target keyword.
  • Keywords for ten different search engines.
  • It Provides data for 170 plus countries.
  • Accurate search volumes.
  • Provides keyword difficulty score to determine the ranking potential.
  • An overview of advanced SEO metrics.
  • SERP position history.
  • “Also Rank” provides excellent keyword ideas.


SEMrush is a keyword tool that provides countless keyword results based on your unique business requirements. You can immediately build a master list by entering the primary keyword you want to rank for, choosing to edit the location, and pressing the Search button to get a comprehensive keyword list in only a few seconds.

The descriptive phrases in the form of keywords are grouped in types, questions, and clusters. Every kind of phrase is listed separately so that you can identify long-tail keywords right away. Also, you will be able to analyze the competitive density, search volume, and CPC estimates of these keywords. This information is necessary to estimate the competitiveness of these generic phrases in both free and paid search results.

The free version of this tool provides access to 10 requests per day.

You can sort queries simply by date, volume, or difficulty with a single click. Using the questions tab, you can also examine and observe seasonal patterns and analyze search volume over the last 12 months. Clicking the Frequently Asked Questions tab will lead you to questions that others with your query formulated asked. And the Related tab enables you to discover new queries related to your existing ones.

Additionally, SEMrush lets you manage all of your keywords in an exact spot for a more accessible usage level. Even further still, SEMrush provides draws upon keywords and simple rows to comprehend new ideas and thoughts.

It helps you:

  • Search for the right keywords for your SEO and PPC campaigns.
  • Find long-tail keywords.
  • Keyword research in 16 languages.
  • Gather similar phrases and related keywords as the highest-ranking web pages.


If you’re looking for a simple way to keep track of your target keywords, look no further than Moz. The tool enables you to add, create, and manage keyword lists in one place. You can also categorize, compare, and prioritize phrases or keywords. This makes it simple to develop an effective content strategy that hits all the right marks.

Moz has long been known as a go-to source for keyword research. With its new database of high-quality keywords, it’s easier than ever to outrank the competition. The database provides multiple keyword suggestions and the latest SERP data to see how your chosen keywords are performing.

When you’re picking keywords to target, you can now see metrics like difficulty level and estimated CTR on SERP that tell you how challenging it would be to rank for that particular search term. This can help you focus on the most profitable keywords while avoiding those unlikely to result in traffic or conversions.

You can also increase the importance of keywords by using Search Volume estimates from Moz that offer 95% accuracy. These estimates help you see how often people search for a particular keyword and whether it is worth targeting. Additionally, if you assign your custom score to each keyword, you can better understand its importance to your business.

Ahrefs is a Winner here: A database of over 7 billion keywords, all subdivided into distinct nations, is available. It is wholly equipped to permit you to do keyword and competitive research. The dashboard is easy to navigate, making it a practical resource.

2. Site Explorer & Link Explorer.

It is not possible to compete with your competition without knowing them. Competing with a top-ranking website in your niche can be challenging without knowing competitor keyword selection, site architecture, link building, PPC strategy, domain authority, etc.

That’s why it’s essential to examine a competitor s site closely.


Ahrefs start as a link analysis tool. Their Site Explorer is an excellent search engine optimization (SEO) tool, and I use it often daily. With this site explorer, you can enter any domain to get insights into the backlink profile of that website and organic search traffic to that website.

It integrates three powerful SEO functions as one tool.

  • Organic search traffic: Examine pages your competitors are ranking for and the pages that bring maximum traffic.
  • Backlink checker: Verify the backlink quality of your website and your competitor’s website.
  • Paid traffic Search: Gauge the advertising campaign of your competitors.

An analysis of competitor backlinks highlights backlink gaps and which websites to target, along with alerting you of the advantages of attempting to acquire lost backlinks and identifying do-follow vs. no-follow links. 

Ahrefs also provides over 150 million keywords in its database and helps you determine your campaigns’ efficacy with their keyword and backlink-related data.

  • View a website’s rival domains and the keywords for which they rank.
  • View the top pages on any domain and the amount of monthly traffic they receive.
  • Check incoming backlinks on a page-by-page basis.
  • View a website’s backlink profile and all referring domains.
  • Check your competitors’ metrics such as Domain Rating (DR), Ahrefs Rank, monthly organic traffic, traffic value, etc.


SEMRush also has a user-friendly interface for gathering essential data on any website. You can see how your site is performing in search engines, what keywords you’re ranking for, and even find new opportunities for keyword growth. In addition to all of this essential data, the user interface is also easy to navigate, quickly getting the information you need.

Enter the URL and click “Check it” from the Options:

Then, it will provide you with essential data, such as domain authority hyperlinks, to further enhance website links to your competition’s link-building strategy.

On the first page, you can find information about metrics such as:

  • Top anchors
  • Authority score
  • Backlinks and their types
  • Monthly visits
  • Categories of referring domains

Scroll down furthermore a Detailed report:

  • Link profile distribution
  • Top pages
  • Similar profiles

You can also use the tool to analyze the keyword statistics based on specific countries. In addition, the level of authority and categories and the number of backlinks, root domains, and countries are provided through the respective part number. Click on referring domains to find out the number of backlinks, root domains, and countries.

The report also displays referring IPs, indexed pages, competitors, anchors, and referring domains. You may also select a menu item labeled full view report to see all the metrics in greater detail.

Ultimately, SEMrush backlink tools allow you:

  • In-depth analysis of any domain’s backlinks.
  • Perform a thorough link analysis.
  • Analyze the marketing strategies of your competitors.


Moz’s Link Explorer (formerly Open Site Explorer) provides all the essential data sets for a particular website, including its Domain Authority, Page Authority, and other data. You need to enter the hyperlink and click on the get link data button to generate the necessary information.

The required data will be retrieved, including linking domains, inbound links, defining keywords, and external and internal links.

This is what the result page would look like:

The following are the two most important metrics:

  • Domain Authority (DA) is a metric that assesses the overall strength of a domain’s ranking.
  • Page Authority (PA) is a ranking metric that evaluates the power of individual web pages.

You can obtain ten(10) free queries per month, which you may use for a trial to try out the product before purchasing the paid plan.

Ultimately, Moz’s link explorer allows you to:

  • Identify broken links
  • Research top-performing content & competitor backlinks
  • Analyze anchor text
  • Find the spam score of backlinks
  • Identify link building opportunities
  • Export separate CSV files for all the metrics

Ahrefs is the winner here: This is the best resource to locate your competitors. The Ahrefs Site Explorer is the gold standard for competitor research.

3. Advertising & PPC Research.

You’ll need to become acquainted with the most suitable keywords for ad campaigns to ensure that your product is advertised to the proper demographic before putting your hard-earned money into this. Depending on what you are promoting or to whom, your ad campaign will probably waste your money if it’s made in an unsuitable area or with incorrect key phrases.

You need to analyze your advantages and disadvantages and your competition to make sure your advertisements are effective and improve your sales.


Ahrefs produces thousands of keywords ideas for running engaging PPC campaigns:

  • Engaging phrases that include your keywords.
  • Optimize the words based on the keywords you want to rank.
  • It provides keyword suggestions in the keyword search area to assist you in using more successful keywords.
  • Keywords from the top-ranking SERP pages.
  • Keywords based on newly added database search queries.
  • Search queries in the form of the question.

If you don’t want to run Google Ads in your PPC campaign, try the Ahrefs tool. It uses clickstream data to provide insight into the popularity of keywords on different search engines. Ahrefs will help you budget your marketing budget on popular search engines, such as Google, Amazon, YouTube, Gmail, Yahoo, Bing, and eBay.

It also allows you to find and prioritize a wide range of keywords by using various filters, such as:

  • Search volume
  • Clicks
  • Keyword difficulty
  • Clicks per search
  • Cost per click
  • Return rate

Besides its metrics, this tool also supplies essential details, including click-through rate, percentage of organic vs. paid clicks, and bounce rate for more in-depth understanding.


If you want to plan an optimal PPC campaign, it’s critical to understand your competition. Take the time to discover their strategy and study the ads they post quite frequently–you’ll win a large portion of the battle simply by doing this.

SEMrush, the Advertising Research tool, enables:

  • Analyze your competitors’ search ads.
  • Analyze the paid search techniques of your competitors.
  • Plan your PPC strategy, taking into account all metrics.

It’s looking deeper into data such as competitor PPC costs and advertising strategies.

A detailed analysis of your competitors’ PPC advertisements and other advertising efforts can show you how much they spent on advertising and the traffic they received through these efforts. You can gain from this information before advertising your website – this way, and you can maximize your budget. If more information on your competitor’s advertising-specific trends is needed, you can read their diet or spending pattern over the year for more details.

SEMrush’s market explorer feature contains additional details about particular topics that can be used to attract targeted audiences, market demographics, and more.

SEMrush analyzes competitors’ PPC strategy from a different perspective, including:

  • Current state
  • Seasonality is used to analyze how competitors’ advertising changes over the year
  • Keywords
  • Subdomains


Moz has many excellent research capabilities to help you run highly optimized PPC campaigns. For example, you can create and add keywords to a list in one place, making it easy to manage your PPC ads. Additionally, Moz offers a wide variety of research tools and reports that can help you improve your campaigns.

It provides intuitive suggestions for choosing good keywords and ranking higher in the search competition. Metrics like search volume estimates can help you choose excellent keywords for your campaigns. Then there is Moz Local, an ideal tool for small businesses to promote their presence in the local market.

SEMRush is the winner here: SEMrush’s keyword generator in various formats makes it an excellent option. However, SEMrush’s market and advertising research tool give it a slight edge over Ahrefs and Moz. Ahrefs comes a close second since it gives you the rank of search terms on various search engine platforms other than Google, making it a very versatile option.

4. Analytics & Reporting.

There is very little use in investing your time performing tasks that you don’t know whether things will work out or not. That’s why you need powerful analytics and reporting to examine the result of your SEO efforts and tally up ROI.


Ahrefs offers another powerful rank tracker tool to monitor the search engine results page (SERP) for each keyword and your site. You can track the results through tablet and computer, even on mobile applications, in over 170 nations. The entire important information will be sent directly to you.

You have to input the list of keywords, add countries, and input other websites’ URLs to track your SEO data. And voila, it will track your SEO updates regularly.

In addition, the widget can help you evaluate how much traffic is coming from organic searches and monitor your progress over a specific time. You can likewise analyze your rankings that define them segmented by different categories.

You can break down the data into sublists if you have a long list of keywords. Ahrefs also supplies a Batch Analysis tool to parse SEO metrics for 200 URLs at once.


SEMrush enables you to quickly investigate the efficiency of your site’s traffic in comparison to your competitors or partners. What’s more, you can monitor trends and pinpoint leaders primarily based on competitive traffic analysis. SEMrush also generates reports on a few marketing metrics, including keyword rankings, backlinks, paid search positions, etc.

Track your performance

  • Google Analytics Data
  • Google Search Console Data
  • Google My Business Data
  • Keyword Rankings
  • Backlinks
  • Technical Issues
  • Paid Search Positions
  • Paid Search Performance

You can process your reports with this utility in three simple steps.

  • Create – To easily create reports using the drag-and-drop feature.
  • Brand – Make your reports stand out by using your company’s branding.
  • Schedule & send – Schedule reports to get essential insights regularly.

You may also compare browser or cross-device user engagement, measure user growth, and analyze your rank against your competitors. SEMrush also allows you to reach your audiences to those of your competition, forecast growth, and discover your audience’s preferences.

SEMrush will help you learn how to do competitor research and track the top-performing channels, affiliates, products, and other topics to boost your content marketing. It also measures campaign expenses and provides an analysis of the performance of your affiliates based on geographical regions.


With Moz, you can get up to:

  • 30,000 monthly keyword reports
  • 4,500 keyword rankings
  • Ability to track 50 campaigns
  • Access to 40 users
  • 100 Keyword Lists
  • Backlink Queries 100,000 per month

Moz’s rank tracking function allows you to track web pages and keyword rankings. It also provides a detailed list of keywords and their SERP rankings that you’ve followed over the past month, allowing you to save time. You don’t have to manually check the SERP rankings on a website, saving you time and effort.

Moz allows you to analyze historical information (such as data from Google, Yahoo!, Google Mobile, and Bing) from your SEO campaigns. Historical data is global, but you can also track data based on location, region, city, or area.

SEMRush is the winner here: These tools provide unique reporting and data analysis tools. However, SEMrush wins for its ability to deliver these reports to customers or on your behalf.

5. Technical SEO.

Your site must have a technical setup that’s completely free of errors. Speed, efficiency, and error-free functioning are not positive factors for a site’s technical SEO. I consider technical SEO to be a negative ranking factor. Building a solid baseline doesn’t boost your search rankings immediately, but poor technical SEO will gradually prevent you from outranking competitors.

It’s also good to conduct regular site audits to repair problems quickly.

These websites all have different site audit tools you can use to access your website’s problems and see whether they are familiar. After you enter your website’s domain into their devices, you can explore the website to locate common problems, such as duplicate meta descriptions, lack of image alt text, slow pages, 404 errors, etc.


A recent study by Ahrefs shows that almost 60% of websites have at least one page with a “serious” error preventing them from ranking higher.

Ahrefs allows you to see precisely what’s stopping your website from ranking higher. It can identify which keywords drive traffic to your website and which pages receive the most organic search traffic.

It crawls all of your website’s pages to provide information such as:

  • SEO health score
  • Key data analytics
  • SEO issues
  • Actionable recommendations to improve your on-page SEO

Domain verification is an essential part of SEO, but it’s not the only thing you need to worry about. You don’t have to be concerned if you have a tremendous website. Verify your domain and crawl all of your pages for quick SEO audits.

That way, you can ensure that your site is in good shape and ready for optimization. You can also skip crawling pages that aren’t relevant, saving you time and resources.

Here are a few of the best known:

  • It flags extensive HTML or CSS files and slow pages to improve performance.
  • Meta descriptions, H1 tags, and title tags are duplicated, missing, or of insufficient length.
  • Twitter cards or open graph tags that are missing or incomplete.
  • Pages that are duplicated or have a low word count.
  • Hreflang issues for better localization.
  • Determine whether there are any no-follow links or orphan pages.
  • Redirects and links to broken pages.
  • CSS, image, and JavaScript problems.
  • Problems with external pages.

In addition to SEO specialists having complete access to many metrics over pages through Ahrefs Data Explorer software, you will get all the info you require on SEO in one location.


SEMrush’s SEO Checker helps get the most out of your website’s Google SERP ranking. It considers the positive and negative factors that affect your search engine ranking, compares your website to the best websites in your specific niche, and generates a clear status report that gives you improvement tips. SEMRush audits your web pages to check whether they fallow into on-page, off-page SEO concepts.

SEMrush identifies the effectiveness of the suitability and quality of your content, the level of your content’s significance, the number and quality of your backlinks, page content, H1 tag, meta description, and all the other elements of the content. There is also an organized list of important things to consider.

SEMrush compares your website’s statistics to those of competitors to provide you with recommendations for developing and implementing a search engine optimization strategy.

Here are some of the suggestions provided by SEMRush:

  • To improve your content, use phrases and words that are semantically related.
  • Create backlinks and take advantage of referral opportunities.
  • Make your content as long as possible and optimized.
  • To outsmart your competitors, make clever use of keywords.

SEMrush provides vital technical information. Regarding your site crawl, SEMrush gives you hints on how to improve your setup and provides a site score afterward.


Moz can guide you to optimize the on-page content of your website. All you have to do is add a specific keyword and enter a page address to obtain prioritized SEO recommendations that will help improve your ratings.

You can prioritize your pages according to the page optimization score, produce an instantaneous analysis, and optimize your page with relevant content and keywords.

The following are some of the ways Moz can help you with your site’s SEO:

  • It provides content suggestions from other top-ranking sites, allowing you to track and monitor your ranking potential.
  • Optimization of the On-page.
  • Your sites are crawled and audited.
  • Sends out notifications when there are new issues with site crawling.

SEMRush is the winner here: SEMrush is a close competitor of Ahrefs, but SEMrush uses better search optimization research on its Etereper platform. Web marketers who prefer strong on-page optimization also prefer SEMrush.

6. Pricing Plans.

It is essential to not simply select a search engine optimization tool but to make the most of your choice by clearly establishing pricing.

Here’s an overview of the pricing plans of Ahrefs, SEMrush, and Moz.

Ahrefs Pricing.

Ahrefs offers four plans, including:

  • Lite ($99 per month)
  • Standard ($179 per month)
  • Advanced ($399 per month)
  • Agency ($999 per month)

Lite and standard plans allow for only one user. Advanced and agency plans allow access to 3 and 5 users, respectively.

All plans provide a few basic features, such as:

  • Batch analysis
  • Domain comparison
  • Monthly new keywords
  • New or lost backlinks

With annual billing, you can get two(2) months’ worth of subscriptions for free.

SEMrush Pricing.

SEMrush offers three pricing plans:

  • Pro ($99.95 per month)
  • Guru ($199.95 per month)
  • Business ($399.95 per month)
  • Enterprise – quote-based plan

You receive a 16% annual discount when subscribing to the yearly Pro or Guru subscription plan. Both of these plans also come with a free subscription.

Here’s a feature comparison report for each plan:

The business plan only supports the product listing feature. And the historical data feature is disabled in the Pro plan and not available with the Aguru plan. Plus, you can get the most extensive number of results in the trial court reports plan. In the Pro and aGuru plans, you will get up to 50,000 comprehensive statistics for each report.

Moz Pricing.

Moz offers four pricing plans:

  • Standard ($99 per month)
  • Medium ($149 per month)
  • Large ($249 per month)
  • Premium ($599 per month)

The Standard Plan is appropriate for small and medium-sized businesses and beginners. The Medium plan is the most appealing as it also includes a free 30-day trial and complete access to the keyword planning tool.

On the other hand, its Large plan has more advanced attributes, such as 1900 keyword rankings, 60 on-demand crawls per month, and unlimited reporting. Finally, the Large Enterprise plan is for corporations that need data and flexibility from search engine optimization agencies. It can create data from 4,500 keyword rankings, offers access to 5 seats, and offers unlimited reporting.

Moz plans come with these standard features:

  • Moz-bar Premium (Moz’s SEO toolbar for Chrome)
  • SEO insights
  • Multiple search engines support
  • 1-on-1 walkthrough
  • 24/7 Moz Q&A Forum
  • Round the clock online support

You also save 20% when paid annually.

SEMRush is the winner here: With the overall best features and a 7-day trial, SEMRush is the winner in my book. SEMRush offer Pro and Guru for trial. You can always try it out for seven days, do all your organic research, and then cancel before the first payment.

Ahrefs vs. SEMrush vs. Moz: Pros & Cons.

All three of these tools have different strengths and weaknesses. Below are some of the pros and cons of each tool to help you better understand why they’re prevalent and problematic.

Moz Review


  • Opportunities Link building.
  • Thorough competitors’ Judgment.
  • Search volume metrics.
  • A dashboard allows you to track all campaigns easily.


  • Opportunities Link building.
  • Thorough competitors’ Judgment.
  • Search volume metrics.
  • A dashboard allows you to track all campaigns easily.

SEMrush Review.


  • Credible competitor research.
  • Efficient link analysis suite for finding all critical metrics of competitors.
  • The log file analyzer is useful.
  • A full-featured dashboard to manage reports and PPC campaigns.
  • Suitable for PPC planning.
  • Provide High-quality reports and exports.
  • Technical SEO site audits that are strong.


  • Its Chrome extension is difficult to use.
  • Graph customization is limited.
  • In comparison to Ahrefs, there is less keyword research and site explorer.
  • Website metrics are often incorrect (crawlers not as powerful as Ahrefs).

Ahrefs Review.


  • A massive database for checking backlinks.
  • Over 7 billion keywords database.
  • SEO metrics reporting is effective,
  • Using the Link Intersect Tool, you can discover new Niches.
  • Find high-authority websites with backlinks quickly.


  • There is no way for clients to export site audit reports.
  • A little expensive, and lower-tier plans are relatively limited

SEO Definitions: Ahrefs vs. Moz

Domain Rating by Ahrefs

Ahrefs evaluates the Domain Rating (DR) of a domain to determine the quality of a given website. Depending on the site’s inbound and outbound links, it also magnifies domain strength by giving it a 0-100 score. Websites typically score from Ahrefs Domain Rating in the same way as Moz’s Domain Authority.

How Ahrefs calculate the Domain Rating:

Moz Domain Authority

Moz identifies a ranking score for your website from Moz’s Domain Authority (DA) algorithm. The DA score is between 1 and 100, with 100 being the highest. Therefore, the higher your DA, the better your SERP positions are.

Moz determines the domain authority score (DA) by considering several important factors, including the weight of links to domains and the root domain (the page where the link is posted). The single DA can help compare the ranking strength of different sites.

Here are some techniques for increasing your site’s domain authority:

  • Get high-authority backlinks.
  • Get backlinks from sites relevant to your niche.
  • Avoid spammy backlinks.
  • Create linkable assets like statistics and infographics.

Ahrefs URL Rating

The link rating summary provided by URLs refers to a website on a scale of 0 to 100. Due to its internal and external web links assessment, the rating details will increase. The higher the rating value, the better a website’s performance is in that individual’s link list.

Ahrefs uses the same principles as Google’s page rank to calculate the URL rating.

Moz Page Authority

Page Authority provides a score for a page that allows it to rank properly on a search engine results page (SERP). Its score can range from 1 to 100. Pages with a higher page authority have a higher opportunity to make a rank on the SERP.

The metric Page Authority is shown by multiplying factors like index data and Domain Authority. Moz additionally uses the machine learning algorithm to compute Page Authority for a particular website. You can try to improve the Page Authority of a page by enhancing your backlinks.

Ahrefs Referring Domains

The number of other domains linking to you is termed referring domains. For example, a site linking to you three times is thought to have three backlinks but one referring domain.

Suppose that, if your home page has a link on Buzzfeed, you have a backlink on your home page. If you have links with both Buzzfeed and Washington Post, you have two backlinks on your live page. On the other hand, even if you have two backlinks on Buzzfeed, it is regarded as only one backlink on your home page.

Moz Linking Root Domains

Like Referring Domains, Linking Root Domains are the number of third-party websites linked to your website through links. However, only the number of unique domains counts as Linking Root Domains. This means that two links from a single website get counted as one. In the same way, as Refer Domains, the concept of linking root domains is similar.

Moz Spam Score

The old algorithm targets spam websites’ similarity based on multiple features, which Google prohibits or warns. Moz’s machine learning algorithms calculate 27 standard features found on millions of websites penalized or banned by Google. However, don’t fret if your website receives a Spam Score. Just focus your efforts on getting high-quality links from low Spam websites.


Here, in my review of Ahrefs vs. SEMrush vs. Moz, three respective SEO software is displayed. Each tool has unique strengths and advantages.

I recommend SEMRush if you seek a reliable search engine optimization tool with excellent technical SEO and analytics functions.

And for solid backlink tracking, site explorer tools, and keyword research, Ahrefs is the best tool.

Moz is a superb search engine optimization tool for local SEO, personalized reporting, and campaign analysis.

Look at all reviews carefully before making your decision.

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