Graphic design is an ever-evolving field that creates compelling visuals to engage and persuade an audience. There are various types of graphic design styles, but there are eight fundamental types of graphic design. Typography, layout, color, mood, motion, composition, brand identity, and web design. Understanding these types will better understand the different elements of creating a successful graphic design project.
1- Visual identity graphic design
The brand is a relationship between a company or organization and its customers. A brand identity is how the company communicates its character, tone, spirit, memories, emotions, and experiences. Visual identity graphic design serves as the visual elements of brand identity that help to communicate such intangible qualities through the face.
Visual graphics and brand identity specialists assist brand companies with competent marketing components, such as logos, typography, color palettes, and image libraries that demonstrate their brand’s personality.
In addition to typical business cards and corporate stationery, graphic designers often develop design guidelines (style guides) to describe best practices and provide examples of visual branding applied to various media. These guidelines help ensure consistency in the brand’s product through future applications.
Visual identity design is one of the top forms of visual design. Visual identity graphic designers need a basic understanding of all types of graphic art to assist in the creation of design themes that are appropriate across various visual media.
They must also exhibit excellent communication skills, creative, conceptual, and analytical skills, and be enthusiastic about investigating industries, organizations, markets, and prospective competitors.
2- Marketing & advertising graphic design
When you’re thinking of graphic design, you may at first imagine artwork used for marketing and advertising.
Businesses depend on excellent marketing tactics to address their target consumer marketplace. Beneficial advertising and marketing target those individuals based on the wants and needs, awareness, and contentment they have about a particular product, service, or company. Since people persistently require visual aids, companies carry them out to ensure the advertising is booming.
Graphics design makes it easier for businesses to communicate with customers over various genres.
To create marketing assets, marketing designers work with company owners, directors, managers, or marketing professionals. They might work in a small group or independently and will be well-versed in graphic design, content creation, and branding.
Commercial designers can specialize in specific media types (vehicle wraps or magazine ads, for instance) or produce a broad assortment of collateral for print, digital, and beyond.
Here are types of marketing graphic design
- Flyers and postcards
- Advertisements in magazines and newspapers
- Billboards, posters, and banners
- Brochures (print and digital)
- Vehicle wrapping
- Trade show displays and signage
- Templates for email marketing
- Presentations using PowerPoint
- Social media advertisements, banners, and graphics
- Retargeting and banner ads
- Website and Blog Images
A variety of digital media, specifically used in content marketing and digital advertising, has been added to the traditional print media of the business world.
Marketing designers need to have excellent communication, be well-versed in several graphic designs, layouts, and presentation applications, and be accustomed to creating printed and online environments. Visual artists must be knowledgeable in several programs and have problem-solving and time management abilities.
Entry-level positions in the printing field offer convenient opportunities for new designers to learn about processes and demonstrate experience.
3- User interface graphic design
The primary means of interaction used for a tool or application is what is known as a user interface (UI). UI design refers to developing interfaces to make them accessible for users to use and provide a user-friendly experience.
UI design concerns the visual capabilities of a user interacting directly with the screen, keyboard, and mouse, instead of the design and layout of the on-screen visuals such as buttons, menus, micro-interactions, and more.
A UI designer specializes in balancing design, including aesthetic features, with technical function. Such designers typically focus on desktop apps and mobile applications, web applications, and video games.
UX designers work closely with software developers. They determine how the app works, and UI developers, who write the lines of code to realize it, follow.
Here are types of user interface graphic design
- Web page design
- Theme design (WordPress, Shopify, etc.)
- Game interfaces
- App design
UI designers that connect well with their colleagues on all sides will have the best approach to designing user-friendly tools. They will need to be realistic regarding their capabilities and limitations.
4- Publication of graphic design
Mail, magazines, online forums, and message boards are traditional media that seek a broad audience. They have traditionally included printed documents.
This classic format is designed for books, newspapers, magazines, and catalogues. Nevertheless, the explosion of electronic publishing has led to an uptick in electronic publishing.
Graphic designers specializing in publishing books work with editors and publishers to create overall layouts with carefully selected typography and accompanying artwork such as photography and graphics.
Publication designers can function as freelancers, creative agency members, or in-house members of a publishing company.
Here are types of publication graphic design
- Annual reports
Luckily, layout, communication, and organizational skills are all essential qualities that publication designers should have.
In addition to graphic design expertise, graphic designers should know colour calibration, printing, and digital publishing.
5- Packaging graphic design
Packaging protects products from damage during shipping and prepares them for sale. Many types of packaging are available, depending on the product and how it will be shipped. Some common types of packaging include boxes, wrapping paper, bags, and labels.
Packaging design communicates directly to the consumer. It can be used as a valuable marketing tool by providing information about the product and enticing consumers with attractive visuals. Well-designed packaging also creates a sense of trust and assurance for the buyer. Packaging must be carefully planned and executed with the consumer in mind to be effective.
Packaging designers are responsible for the overall look and feel of the packaging for a product. They create concepts, develop mockups, and create print-ready files. This can be an essential part of the product development process, as the packaging can impact how consumers perceive the product.
To produce a high-quality print, it is essential to understand industrial design and manufacturing. It requires expert knowledge of print processes and how they interact with different materials.
Packaging design is the essential aspect of bringing a product to market. It can be the difference between a product that succeeds and one that fails. Because packaging design touches so many disciplines, it is not uncommon for designers to create other assets for a product, such as photographs, illustrations, or videos.
When this happens, the designer needs to have a clear vision for the project and communicate it effectively to others on the team. By planning out the project and setting expectations early on, designers can avoid costly mistakes and deliver a high-quality product that meets or exceeds customer expectations.
Packaging designers can be generalists or specialize in a particular type of packaging (such as labels or beverage cans) or industry (like cosmetics, food, or pharmaceuticals). Packaging design is an important part of marketing and product differentiation. Good design can make a product stand out on the shelf and communicate the brand’s message.
Designers today must have a solid working knowledge of print and industrial design and top-notch conceptual and problem-solving skills. They must be able to think outside the box and come up with creative solutions to problems. To be successful, they must see the big picture and understand how all the pieces fit together.
6- Motion graphic design
A motion graphic is a type of graphic that is in motion. This can include animations, audio, typography, imagery, video and other effects used to create movement. Motion graphics can be used for various purposes, from advertising to informing viewers. They are a powerful tool that can engage and communicate with audiences.
As technology improved and video content is king, the medium’s popularity skyrocketed in recent years. Businesses have noticed that people can now create high-quality content with little effort. Advertisers are flocking to the platform to reach its massive user base, which is only expected to grow in the coming years.
A motion graphics designer is a somewhat new specialty for designers. Formally reserved for TV and film production, motion graphics have found a place in digital media and web design. The demand for motion graphics has grown as websites have become more interactive, and users have become more sophisticated.
A motion graphic designer is responsible for formulating the movement in an animation or video. This can include anything from the simple action of text to the complex animation of a character. Motion graphics add interest and excitement to a project and communicate information more effectively.
Because of the growing demand for motion graphics, this is a ripe field with opportunity. If you are interested in a motion graphic designer, it is essential to learn the basics of animation and video production.
Now, motion graphics are the newest type of design and can be found across all social and digital platforms. This has created new areas and opportunities for designers to create engaging interactive content. Motion graphics are trendy on social media, where they can be used to create short videos or GIFs that capture the viewer’s attention and get them engaged with the brand or product.
Here are the types of motion graphic design
- Title sequences and end credits
- Animated logos
- Promotional videos
- Tutorial videos
- Video games
Motion graphics designers are responsible for formulating the moving images in television commercials, music videos, and online advertisements. They typically start by developing storyboards- rough sketches of what the final product will look like. Once they have a clear idea of the story they want to tell, they bring their concepts to life with animation, video, and traditional art. The result is visually excellent, catches the viewer’s attention, and communicates the message effectively.
Depending on the industry, a solid working knowledge of marketing, coding, and 3D modeling can be definite assets. For example, coding knowledge is necessary to create websites and mobile apps in the technology industry. Strong working knowledge of 3D modeling is needed to develop prototypes and design new clothing lines in the fashion industry. And in the advertising industry, a solid working knowledge of marketing is necessary to create successful campaigns.
7- Environmental graphic design
If you’ve ever been in a city or town and felt like the space was too overwhelming or didn’t know where to go or what to do, you may have benefited from environmental graphic design.
This type of design is used to visually connect people with their surroundings to improve their overall experience. By making spaces more memorable and exciting, people can better navigate them and find the information they need.
One of the benefits of environmental graphic design is that it can be used to make a space feel more welcoming. This could mean using bright colours and friendly typography to create a sense of community in a city.
A museum could use signage that is easy to understand and guide people through the exhibits. Whatever the application, environmental graphic design can help make a space feel more user-friendly.
Here are the types of environmental graphic design
- Museum exhibitions
- Office branding
- Public transportation navigation
- Retail store interiors
- Stadium branding
- Event and conference spaces
In Wayfinding, environmental graphic designers create signage, landmarks and visual cues to help people identify their location and navigate through a space. This design is often used in airports, hospitals, and other large public spaces. It can be beneficial for people unfamiliar with the area or impaired in some way. Good wayfinding design makes navigating a room easy and frustration-free.
Visual, architectural, interior, landscape, and industrial design are all incorporated into environmental graphic design. The method can be applied to various projects, including Wayfinding and signage, branding and marketing materials, exhibits and displays.
Designers in this field must have a strong understanding of how to communicate effectively with clients and other stakeholders and create designs that are both functional and visually appealing. They must also be familiar with the latest software and technology tools used in the industry.
As a result, designers frequently have backgrounds in both graphic design and architecture. Because they frequently work on products that must look good and function well, they must be familiar with industrial design. This combination of abilities enables them to create attractive and effective designs that are cohesive.
Environmental graphic design has traditionally been used to create static print pieces, such as posters and brochures. However, digital interactive displays continue to rise in popularity to communicate with audiences. These displays can provide more engaging and informative experiences for visitors to museums, tourist destinations, and other public spaces. Additionally, they can be used as educational tools in schools and different learning environments.
8- Art and illustration for graphic design
Graphic Designers and illustration are often seen as the same as graphic design. However, they are each very different. Graphic designers create compositions that are both beautiful and functional.
They use typography, colour, and layout to craft a project’s overall look and feel. Graphic artists, on the other hand, use traditional media such as paint and pencils to create their work.
Illustrators use their illustrations to tell stories or to convey a message. While there is some overlap between these careers, they are each unique in their way.
Even though graphic design and illustration are not technically types of graphic design, a great deal is created for commercial use within the context of graphic design. Visual artists often work with typography, layout, and branding to develop cohesive and practical designs.
Illustrators may be called upon to create original characters or scenes or embellish existing designs with added visual elements. Both disciplines require a strong sense of visual storytelling and an understanding of the principles of composition.
Here are the types of art and illustration for graphic design
- T-shirt design
- Graphic patterns for textiles
- Motion graphics
- Stock images
- Graphic novels
- Video games
- Comic books
- Album art
- Book covers
- Picture books
- Technical illustration
- Concept art
When graphic artists create their work, they can use any combination of media and techniques. This allows them to collaborate with writers, editors, marketers, and others as they create their final product.
Graphic artists may use traditional methods such as drawing, painting, or digital forms to create their work. By using various media and techniques, graphic artists can create unique and inspired pieces that reflect their style.
Thanks to their overlapping skills and apps, graphic designers can be found in several different industries. They ll often have a foundation in fine arts, animation or architecture, which gives them the ability to create visually appealing and accurate designs.
Additionally, they use graphic design software to help them bring their ideas to life. This makes it possible for companies to find the perfect designer for their needs, regardless of their industry.
Use the suitable types of graphic design for the job.
Various types can be used for different purposes when it comes to graphic design. Some graphic designs are meant explicitly for web pages, while others are meant for print media. It’s essential to use the correct type of graphic design for the job, or it can look unprofessional and sloppy.
For example, if you’re creating a website, you’ll want to use graphics designed for websites. These graphics will be in a format that is compatible with web browsers, and they will usually be smaller in size so that they don’t slow down the page’s loading.
If you’re creating a print document, such as a flyer or brochure, you’ll want to use graphics designed for print media.
Which type of graphic design is accurate for you?
There are many different types of graphic design, and each one has its unique benefits and drawbacks. If you’re unsure which type of graphic design is right for you, here’s a look at the four most common types.
Print Graphic Design: Print graphic design is perfect for businesses that want to create marketing materials such as brochures, flyers, and posters. This type of design is also great for creating logos and corporate identities.
Web Graphic Design: Web graphic design creates websites and web pages. It’s essential to have a good understanding of both HTML and CSS when working in this field.
User Interface Design: User interface (UI) design is all about creating easy-to-use and navigate interfaces. UI designers must have a strong understanding of human-computer interaction principles.
In conclusion, it is important to choose the right graphic design to accurately represent your brand. Each type of design has its own benefits and drawbacks, so it is important to consider your goals and target audience before making a decision. If you are not sure which type of design is right for you, there are many resources available online to help you make the right choice. Thanks for reading!